BranD, an international bi-monthly magazine, defines a new way to look into brand design. Every issue defines a theme and invites designers to seek the methodology meanwhile enhancing the brand value.
In this issue:
Four Legs of Self-Publishing
In the era of market segmentation, individual reading needs have become more and more obvious, and the form of publishing has been redefined accordingly. As a result, self-publishing has rapidly developed into an emerging power in the publishing industry. Self-publishing not only satisfies the individualized expression of the creators but also explores diverse book structures and bindings from a modern perspective, breaking the previous simple way to present the works. The bookstore industry, which is closely connected with the publishing industry, also extends a branch—independent bookstore—that has a personal book selection standard. The owner of independent bookstore critically selects publications and products that are in accordance with the temperament of the bookstore. Independent bookstore plays a leading and enlightening role in the community and even the society.