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BranD #61

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How many changes does a layout need to go through to become the "final version"? What are the particularties of pioneer designers when dealing with layouts? Who on earth moved your layout? Layout directly points to the visual key of brand design. No matter what industry designers are in, they should work hard in layout design. Today's layout design not only pays attention to beauty, but also pays attention to reading efficiency, text logic and design concepts. How to tell a wonderful story by deploying text, fonts, images, colors, graphics and other elements is a fundamental problem that every designer needs to solve. Designers constantly discover the new logic and ideas of layout design, which is also most worth exploring, because these thoughts will promote the continuous innovation and evolution of layout design. With the development of the public aesthetic and design trend, the current layout design is about to usher in a huge change, so Brand collected various clues before this change from the pioneering design in different fields around the world and included them in Issue 61.
On the tenth anniversary of the founding of BranD, we will explore the most basic and pragmatic theme, looking forward to designers adhering to a more mature and open mind, participating in this layout design change together, so that the "final version" of the design can be put in place in one step!

Highlights of this issue:

- Create a diversified interview vision. This issue has launched a new column "Conversation Between Designers", inviting Liu Xiaoxiang, a famous Chinese book designer, as a "special editor" to present the layout "private" ideas of different carriers, forms and creativity among designers.

- Special interview × 5
Explore how designers can convey new design concepts through combing, regularizing and reconstructing visual elements. Toshi Sasaki (Japan), who is good at adding geometry and eye-catching color matching to the layout, revealed his unique views on layout and design everywhere in interviews.

- How many types of layout "organizations" are there in book design? When faced with complex information, what format will designers use to assist and enhance the efficiency of information dissemination? The interviewees in this issue, Felix Pfifli (Switzerland), Kim Qiang, Lee Yunhao (South Korea), Neitz Pula (Snowennia) carried out layout designs in different ways, such as neatness, flexibility and jumping, respectively, to explore the new relationship between layout and text information.

- From the perspective of switching from two dimensions to three dimensions, observe and disassemble the micro-world in the packaging box, and learn through exclusive interviews how Liang Jia, a cutting-edge Chinese designer, can use typesetting to clearly convey the characteristics of the brand on limited layouts and capture people's attention.

- A total of 58 layout design works have been published in this issue, covering posters, books, packaging, websites, exhibition guides, activity manuals, cultural creation and other fields, showing new postures of future layout design and providing solutions to layout design problems in one stop.

- Cover creativity
"Exploring the endless layout" is not a slogan, but it also wants to inspire readers to sneak under the design appearance to explore the infinite possibilities of layout design. This issue has a special tearable interactive cover to tear the surface of the magazine, thus starting a new exploration of layout design.