Popeye magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read Popeye magazine.
In this issue:
A bookworm's (or magazine lover's) delight! In this forest green edition, join the Popeye team as they adventure through some of the best bookshops in Japan and around the world (sadly, magCulture doesn't quite meet the book criteria), share their haul from Printed Matter's LA Art Book Fair, collect some excellent 80s editorial design inspo and photograph beautiful city boys perusing big books in their loafers. Oh, and nab some reading recommendations from Dua Lipa.