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System Beauty No. 1

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System Beauty is the new biannual publication of Sytem Magazine  focused on beauty that expands the editorial proposal of the magazine founded by Elizabeth Von Guttman and Thomas Lenthal. An ode to beauty poured onto paper, accompanied by the large format and a golden casting which, from the foil of the masthead, pours onto the inside pages of the magazine.

No longer bound by monolithic ideas and norms, the landscape of beauty has shifted and exploded into a myriad of singular beauties, each different, each unique.
System beauty aims to decipher the near-impossible concept of beauty, bringing together the most inspiring creative minds in the industry, giving them a forum to express their distinctive perspectives and, in the process, perhaps reveal new ways of seeing.


For our inaugural issue, we couldn't think of anyone who better embodies beauty as an uncompromising personal invention than Michèle Lam. System beauty has given her free rein to share her vision of beauty and the result is a stunning series of images and viewpoints, shot by Juergen Teller and featuring art legend Anselm Kiefer, emerging duo Fecal Matter and the stellar Kim Kardashian.
Elsewhere in the issue, Alberto Morillas and Jérôme Epinette discuss fragrances and collaboration, Pierre Hardy reflects on designing Hermes beauty packaging, while Isamaya Ffrench and Cyndia Harvey talk about founding their own beauty brands.
Meanwhile, in our visual stories, Carlin Jacobs, Katie Burnett and Thomas de Kluyver, Ethan James Green and Sam Visser, Eugene Souleiman, Joe McKenna and Julien Martinez, Leclere and Valentina Li, and Zhong Lin join forces to transform beauty into a exuberant collection of singular pluralities.